Retargeting To Get More Clients

Retargeting is a form of online advertising that targets users who have already interacted with your website, social media, or ads but didn’t take the desired action, such as making a purchase or filling out a lead form.

How Retargeting Works

When dealing with anonymous website visitors, pixel-based retargeting helps you reconnect with them after they’ve browsed your website.

1. Higher Conversion Rates

Since retargeting focuses on users who have already expressed interest, they are more likely to convert than cold audiences. Studies show that retargeted ads can lead to

10 times higher

2. Better Brand Recall

Most users need multiple interactions with a brand before making a decision. Retargeting keeps your brand top-of-mind, ensuring prospects remember you when they’re ready to buy.

Research suggests that 97% of first-time visitors leave a website without taking action.

3. Cost-Effective Advertising

Retargeting campaigns generally yield a higher return on ad spend (ROAS) since you’re focusing on warm leads instead of broad, unqualified audiences.

Compared to traditional display ads, retargeting can increase conversion rates by 70%.

4. Personalized Marketing

You can tailor your retargeting ads based on users’ previous interactions, making your messages more relevant and compelling.

Dynamic retargeting, which displays the exact products a user viewed, can increase conversion rates by up to 40%.

1. Segment Your Audience

Not all visitors are the same. Divide your audience based on behaviors, such as product views, cart abandonment, or content engagement, and create customized ads for each segment.

For instance, a visitor who abandoned their cart may respond better to an ad offering a discount.

2. Use Dynamic Retargeting

Dynamic ads automatically show users the exact products or services they viewed on your website, increasing the chances of conversion.

Platforms like Meta and Google allow you to set up dynamic retargeting campaigns with ease.

3. Set Frequency Caps

Showing your ads too often can lead to ad fatigue and annoyance. Implement frequency caps to ensure you’re not overwhelming potential clients.

A good rule of thumb is to limit retargeting ads to 10-15 impressions per user per month.

4. Optimize for Different Platforms

Users may browse across various devices and platforms. Ensure your retargeting ads are optimized for mobile, desktop, and social media.

Studies indicate that mobile retargeting ads have a 46% higher click-through rate than desktop ads.

5. A/B Test Your Ads

Test different creatives, messaging, and call-to-actions (CTAs) to determine what resonates best with your audience.

Testing variations in ad copy, images, and CTAs can improve conversion rates by up to 30%.

Is Retargeting The Same As Remarketing?

Although retargeting and remarketing are often used interchangeably, they are not exactly the same.

Retargeting

Refers to online ad placements that follow users based on their browsing history, using cookies or tracking pixels. This method is common in display advertising and social media campaigns.

Remarketing

Typically involves re-engaging previous customers via email marketing. For example, a business might send an email to a user who left items in their shopping cart, offering a discount to encourage the purchase.